Post by amirmukaddas on Mar 14, 2024 2:20:58 GMT -5
Having this scheme clear can be useful for a marketing manager to structure the budget for product promotion and develop a different strategy based on the different segments of potential customers. Specifically, it would be useful to contact the Innovators once the product you want to launch on the market has been completed. These are perfect testers and are capable of providing interesting feedback, also given their experience with the type of product in question. Only after getting the Innovators' OK is it worth moving forward. In this case we find the Early Adopters, who are influencers in the sector, since they are those who launch fashions and, indeed, influence the other subsequent consumer niches. Once the Early Adopters are satisfied, it is time to address the Majority, early and late.
The former will follow the Early Adopters to keep Denmark Telegram Number Data up with innovation and it is possible to attract them with large communication campaigns, while the latter (lazier) will be convinced by convenience, simplicity of purchase and presence on the various distribution and sales channels. Finally, Laggards will purchase the product when it is already outdated and often after significant discounts and offers. Technology accelerates the Rogers curve and the Chasm identified by Moore It must be said that, compared to 1962, society and consumption have changed profoundly . The Rogers curve, although still valid, deserves some further study and revision.
First of all we have the ongoing trend in Technology , which today has become increasingly faster and more rapid in its development, with the consequence that less and less time passes between the adoption of the product by the Innovators and the transition to the Laggards. Secondly, with the advent of High-Tech products, Geoffrey Moore found there was a Chasm to cross for a product to move from Early Adopters to the Early Majority. Moore, in fact, published “Crossing the Chasm” in 1991, a book in which he highlighted the need for a product to cross this abyss, to reach the majority of the market and survive. Only a few of them succeed in this attempt.
The former will follow the Early Adopters to keep Denmark Telegram Number Data up with innovation and it is possible to attract them with large communication campaigns, while the latter (lazier) will be convinced by convenience, simplicity of purchase and presence on the various distribution and sales channels. Finally, Laggards will purchase the product when it is already outdated and often after significant discounts and offers. Technology accelerates the Rogers curve and the Chasm identified by Moore It must be said that, compared to 1962, society and consumption have changed profoundly . The Rogers curve, although still valid, deserves some further study and revision.
First of all we have the ongoing trend in Technology , which today has become increasingly faster and more rapid in its development, with the consequence that less and less time passes between the adoption of the product by the Innovators and the transition to the Laggards. Secondly, with the advent of High-Tech products, Geoffrey Moore found there was a Chasm to cross for a product to move from Early Adopters to the Early Majority. Moore, in fact, published “Crossing the Chasm” in 1991, a book in which he highlighted the need for a product to cross this abyss, to reach the majority of the market and survive. Only a few of them succeed in this attempt.
